Using microdata (rich snippets) on your website

At Bing, enabling users to make key decisions through visually appealing, information-rich search results is a key component of our search experience. As a content publisher, you can contribute to – and stand out in – this experience by annotating your structured content using any of the following supported specifications:

Our crawlers do not prefer one specification over another. It’s entirely up to you to decide which of the supported specifications best fits your data. A basic understanding of web markup is generally sufficient to implement your annotations.

Annotating your data doesn’t actually change the visible content, but gives Bing valuable information on the type of content you’re hosting on your site. On our side, we put your annotations to good use, for example, by using them to increase the visual appeal of your search results, or to supplement and validate our data sources.

Here is an example using address annotations. When we have the correct data, Bing may display the following search result:

Bing currently supports annotations for the following scenarios:

 

Scenario

Microdata support

Microformats support

RDFa

Breadcrumbs

Yes

No

Yes

Business and organization

Yes

Yes (hCard)

Yes

Events

Yes

Yes (hCalendar

Yes

People

Yes

Yes (hCard)

Yes

Products and offers

Yes

Yes (hProduct)

No

Recipes

Yes

Yes (hRecipe)

Yes

Reviews

Yes

Yes (hReview)

Yes

Reviews (aggregated)

Yes

Yes (hReview-Aggregate)

Yes

noteNote
Bing understands page-level annotations as specified by the Open Graph protocol, but currently only uses this information to enhance the visual display of search results of a limited number of publishers.

Things to keep in mind

The presence of annotations alone does not guarantee Bing will use your annotated content to generate a visually rich snippet. At all times, we will take the relationship between the annotated content and its surroundings into account.

Once you have implemented your annotations, the Bing crawlers will pick up on them the next time they visit your pages.

In addition to the relevance verification outlined above, here are a couple of issues which may prevent your visually enhanced search results from appearing on our site:

  • Schema and Data Validation Failure

    Please carefully verify your annotations before publishing them on your site. The Bing crawlers validate your annotated data against the schema specified by the format of your choice as well as against the specified data types. For example, if your price is a date, or vice versa, our crawlers will ignore your annotation.

    Similarly, please verify you have provided enough data for the scenario you have selected. An event without a date, or a person without a name, will also be ignored.

  • Global Availability

    Visually rich snippets are currently not supported in every market, although annotations will be processed and validated in every market. This data helps us prioritize markets appropriate as we plan the global roll-out of this feature.